- The gap between analytical innovators and those who do not invest in analytics will widen in high-profile ways.
- The roles of marketing, sales, human resources, IT management, and finance will continue to be transformed by the use of analytics in 2011.
- 15 Chief Analytics Officers (CAOs) will be appointed in 2011.
- The availability of strong business-focused analytical talent will be the greatest constraint on organizations’ analytical capabilities in 2011.
- Database capacity, processor speeds, and software enhancements will continue to drive even more sophisticated applications of analytics in 2011.
- Newer analytical methods in the areas of text analytics, survival mining, time series mining, net-lift modeling, and data visualization will grow in use in 2011.
- Consolidation of analytics software players will continue; entry of specialized analytics software and service providers will accelerate.
- Regulatory and privacy constraints will continue to hamper growth of marketing analytics.
Marco Santambrogio
Founder and Managing Director
LinkedIn
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