NIELSEN ha individuato i 10 principali trends del Retailing in USA (Retail 2015 predictions): possono essere utili spunti di riflessione anche per l’Italia.
Eccoli:
Mass supercenters and e-commerce will be the big winners.
Low and high-end grocery stores will grow share.
Pet stores and dollar stores will grow.
Retail consolidation: the big will get bigger.
Smart phones will be the primary enabler of shopper engagements.
Store formats will evolve: new formats, smaller stores, pop-up retailing to accelerate.
Anywhere in-store check outs to replace self check-out and open floor space.
In-store kiosks, digital media and holograms to interact with shoppers.
Demise of traditional consumer age and gender targets as technology enables seamless view across languages and ethnic/generational groups with links to purchase and usage behavior