Distribution Channel

We offer consultancy, analysis, research, data, technology and operative services to help our customers take an objective, rational approach to:

  • trade marketing policies
  • trade rationalisation/development

To put it briefly: facts and data. From strategy through to operations.

We work with

Marketing management, Commercial and sales management, Wholesale managers, Trade marketing management, Network development management, Area manager

back to top

Trade marketing policies

How can I establish differentiated trade marketing activities?
Which store should I choose to launch a new product/service?
How can I estimate turnover for the different segments and/or stores?

For production companies, distribution is no longer a simple intermediary between production and consumption, but the key customer in achieving business objectives. VALUE LAB has prepared a specific approach to better meet demands connected with trade marketing policies.

Trade rationalisation/development

How can I choose individual distributors/stores?
What market shares and coverage is there in the different channels?
How can I rationalise the distribution to increase efficiency?

VALUE LAB enables decisions relating to trade development and rationalisation to be broached taking a rational, objective approach.

back to top