Market Research

VALUE LAB offers market research and field observation and observers to examine market vision, provide important information on competition and improve knowledge of customers and prospects.

Field observation

Field observation is carried out by professional observersdirectly in the field; it does not involve any interaction with customers, consumers and employees.

Market research

We apply scientific rigour to our use of diversified approaches to specifically respond to customer demands. We carry out qualitative and quantitative research on both the Italian market and internationally.


Knowledge of the phenomena deriving from a continuous study enables us to build successful strategies.
The VALUE LAB observers stem from desire to understand what is happening on the market, constantly monitoring specific market and industry phenomena.

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