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	<title>Value Lab</title>
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	<link>http://www.valuelab.it</link>
	<description>Marketing, Vendite, Retail</description>
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			<item>
		<title>Il traffico sulle Mappe di Google</title>
		<link>http://www.valuelab.it/blog-eventi-news/blog/il-traffico-sulle-mappe-di-google.html</link>
		<comments>http://www.valuelab.it/blog-eventi-news/blog/il-traffico-sulle-mappe-di-google.html#comments</comments>
		<pubDate>Thu, 02 Sep 2010 09:41:27 +0000</pubDate>
		<dc:creator>Ambrosi</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blog Eventi News]]></category>
		<category><![CDATA[Cartine]]></category>
		<category><![CDATA[Cartografia]]></category>
		<category><![CDATA[GIS]]></category>
		<category><![CDATA[Informazioni Viabilità]]></category>
		<category><![CDATA[Mappe]]></category>
		<category><![CDATA[Traffico Autostrade]]></category>

		<guid isPermaLink="false">http://www.valuelab.it/?p=18179</guid>
		<description><![CDATA[<p>Google Maps amplia la propria offerta agli utenti grazie alla nuova funzionalità “traffico”.</p>]]></description>
			<content:encoded><![CDATA[<p>Da Agosto nella consueta schermata di Google si è aggiunto il <strong>pulsante “Traffico”</strong>, grazie al quale l’utente avrà la possibilità di monitorare la situazione della viabilità sulle principali autostrade e vie di comunicazione.<br />
 Sono disponibili <strong>quattro colori di segnalazione</strong>:</p>
<ul>
<li><strong>verde</strong>: viabilità scorrevole,      con velocità di crociera di almeno 80 km/h</li>
<li><strong>giallo</strong>: viabilità media, con      velocità di crociera tra 40km/h e 80 km/h</li>
<li><strong>rosso</strong>: viabilità lenta, con      velocità di crociera di circa 40 km/h</li>
<li><strong>rosso      e nero</strong>:      viabilità molto lenta, con code a tratti</li>
</ul>
<p>La nuova funzionalità è anche integrata in <strong>Google Maps per mobile</strong> e nel sistema di navigazione satellitare Google lanciato di recente.<br />
 Buon viaggio!</p>
<p>Per approfondimenti: <a title="News Google Traffico" href="http://googleitalia.blogspot.com/2010/08/il-traffico-sulle-mappe-di-google.html" target="_blank">http://googleitalia.blogspot.com/2010/08/il-traffico-sulle-mappe-di-google.html</a></p>
<p style="text-align: center;"><a href="http://www.valuelab.it/wp-content/uploads/googleMapsTraffico.png"><img class="aligncenter size-large wp-image-18188" title="googleMapsTraffico" src="http://www.valuelab.it/wp-content/uploads/googleMapsTraffico-528x331.png" alt="googleMapsTraffico" width="528" height="331" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Sector</title>
		<link>http://www.valuelab.it/settori/fashion-luxury/sector.html</link>
		<comments>http://www.valuelab.it/settori/fashion-luxury/sector.html#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:25:27 +0000</pubDate>
		<dc:creator>valentina</dc:creator>
				<category><![CDATA[Fashion & Luxury]]></category>
		<category><![CDATA[Sector]]></category>
		<category><![CDATA[Orologi]]></category>
		<category><![CDATA[Settore Moda]]></category>
		<category><![CDATA[Watches]]></category>

		<guid isPermaLink="false">http://www.valuelab.it/?p=18171</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QVC</title>
		<link>http://www.valuelab.it/settori/media-publishing/qvc.html</link>
		<comments>http://www.valuelab.it/settori/media-publishing/qvc.html#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:06:46 +0000</pubDate>
		<dc:creator>valentina</dc:creator>
				<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[QVC]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.valuelab.it/?p=18163</guid>
		<description><![CDATA[]]></description>
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		</item>
		<item>
		<title>Fotografie satellitari per prevedere gli andamenti di business</title>
		<link>http://www.valuelab.it/argomenti/punti-vendita/traffico-gestione/fotografie-satellitari-per-prevedere-gli-andamenti-di-business.html</link>
		<comments>http://www.valuelab.it/argomenti/punti-vendita/traffico-gestione/fotografie-satellitari-per-prevedere-gli-andamenti-di-business.html#comments</comments>
		<pubDate>Wed, 01 Sep 2010 10:44:08 +0000</pubDate>
		<dc:creator>Santambrogio</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Blog Eventi News]]></category>
		<category><![CDATA[Geomarketing]]></category>
		<category><![CDATA[Traffico e gestione]]></category>
		<category><![CDATA[Analisi Flussi]]></category>
		<category><![CDATA[Business Information]]></category>
		<category><![CDATA[Business Intelligence]]></category>
		<category><![CDATA[Retail Research]]></category>
		<category><![CDATA[Sistemi Informativi Territoriali]]></category>

		<guid isPermaLink="false">http://www.valuelab.it/?p=18149</guid>
		<description><![CDATA[<p>Negli USA è sempre più diffuso il ricorso all’<strong>analisi di serie storiche di fotografie aeree</strong> per ottenere <strong>indicazioni oggettive dell’andamento delle attività di Aziende quotate</strong> (es. Wal Mart, Mc Donald’s, ecc.) <strong>e di mercati commodities</strong> (es. grano).</p>]]></description>
			<content:encoded><![CDATA[<p>Il fenomeno porta allo sviluppo di società specializzate in questo tipo di attività: riprese aeree e analisi statistiche successive. Una nuova nicchia di mercato. Ci sarà spazio anche in Italia ?</p>
<p>Per approfondimenti:</p>
<p><strong>New Big Brother: Market-Moving Satellite Images<a href="http://www.cnbc.com/id/38722872"> </a></strong></p>
<p><a href="http://www.cnbc.com/id/38722872">http://www.cnbc.com/id/38722872</a><strong> </strong><strong> </strong></p>
<p><strong> </strong></p>
<p><strong>From Russia with Profits: Spy Pictures of Crops <a href="http://www.cnbc.com/id/38738523/"></a></strong></p>
<p><a href="http://www.cnbc.com/id/38738523/">http://www.cnbc.com/id/38738523/</a></p>
<p><strong>Spying for profits &#8211; Guarda il servizio sulla CNBC </strong><strong> </strong></p>
<p><a title="CNBC Video" href="http://www.cnbc.com/id/15840232?play=1&amp;video=1568100367" target="_blank">http://www.cnbc.com/id/15840232?play=1&amp;video=1568100367</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Touring Club Italiano</title>
		<link>http://www.valuelab.it/settori/travel-leisure/touring-club-italiano.html</link>
		<comments>http://www.valuelab.it/settori/travel-leisure/touring-club-italiano.html#comments</comments>
		<pubDate>Fri, 30 Jul 2010 15:57:18 +0000</pubDate>
		<dc:creator>valentina</dc:creator>
				<category><![CDATA[Touring Club Italiano]]></category>
		<category><![CDATA[Travel & Leisure]]></category>
		<category><![CDATA[Settore Travel]]></category>
		<category><![CDATA[Tour Operator]]></category>
		<category><![CDATA[Turismo]]></category>

		<guid isPermaLink="false">http://www.valuelab.it/?p=18143</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CRM, Data Mining e Geomarketing VALUE LAB nel cuore di Sconti BancoPosta</title>
		<link>http://www.valuelab.it/argomenti/clienti-consumatori/programmi-fedelta-community/crm-data-mining-e-geomarketing-value-lab-nel-cuore-di-sconti-bancoposta.html</link>
		<comments>http://www.valuelab.it/argomenti/clienti-consumatori/programmi-fedelta-community/crm-data-mining-e-geomarketing-value-lab-nel-cuore-di-sconti-bancoposta.html#comments</comments>
		<pubDate>Fri, 30 Jul 2010 15:06:47 +0000</pubDate>
		<dc:creator>VALUE LAB ghost</dc:creator>
				<category><![CDATA[Bancoposta]]></category>
		<category><![CDATA[Blog Eventi News]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Geomarketing]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Programmi Fedeltà e Community]]></category>
		<category><![CDATA[Campagne Promozionali]]></category>
		<category><![CDATA[Cashback]]></category>
		<category><![CDATA[Comarketing Coalition]]></category>
		<category><![CDATA[Fidelity Program]]></category>
		<category><![CDATA[Fidelizzazione]]></category>
		<category><![CDATA[Loyalty Program]]></category>
		<category><![CDATA[Programmi Fedeltà]]></category>

		<guid isPermaLink="false">http://www.valuelab.it/?p=18104</guid>
		<description><![CDATA[<p><strong>Sconti Banco Posta:</strong> funzionamento, benefici e punti di forza del programma che rivoluziona i programmi fedeltà in Italia.</p>]]></description>
			<content:encoded><![CDATA[<p>Meccanica e vantaggi del <strong>programma di Sconti BancoPosta</strong>: <strong>Poste Italiane presenta gli aspetti innovativi del loyalty program BancoPosta</strong>, realizzato in collaborazione con <strong>MasterCard</strong> e <strong>VALUE LAB</strong>.</p>
<p>Nel cuore del programma, <strong>un’enorme customer base “unica” integrata dalle analisi di GeoDataMining VALUE LAB .VALUE LAB</strong> infatti <strong>ha georeferenziato 85.000 punti vendita</strong> appartenenti a oltre 600 catene di tutte le categorie merceologiche, <strong>ricostruendone il bacino di mercato</strong> e calcolandone la prossimità con i 12.000.000 di clienti BancoPosta e con i 14.000 Uffici Postali al fine di supportare BancoPosta per:</p>
<ul>
<li>pianificare e indirizzare le attività di <strong>convenzionamento coerentemente con la distribuzione territoriale</strong> dei <strong>Clienti BancoPosta</strong> e degli <strong>Uffici postali</strong>;</li>
<li>effettuare <strong>azioni di marketing diretto georeferenziate</strong> (Direct &amp; Local marketing) con dettaglio fino a livello di via e numero civico, necessarie per indirizzare gli acquisti dei Clienti ubicati nei singoli bacini di mercato verso i punti vendita convenzionati.</li>
</ul>
<ul>
</ul>
<p>Vai all&#8217;articolo completo: <a title="articolo Sconti BancoPosta" href="http://www.valuelab.it/risorse/articoli/sconti-bancoposta-12-milioni-di-clienti-per-un-nuovo-network.html" target="_self">Sconti BancoPosta: 12 milioni di clienti per un nuovo Network</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Sconti BancoPosta, 12 Milioni di clienti per un nuovo Network</title>
		<link>http://www.valuelab.it/argomenti/clienti-consumatori/programmi-fedelta-community/sconti-bancoposta-12-milioni-di-clienti-per-un-nuovo-network.html</link>
		<comments>http://www.valuelab.it/argomenti/clienti-consumatori/programmi-fedelta-community/sconti-bancoposta-12-milioni-di-clienti-per-un-nuovo-network.html#comments</comments>
		<pubDate>Fri, 30 Jul 2010 14:38:56 +0000</pubDate>
		<dc:creator>Redazione esterna</dc:creator>
				<category><![CDATA[Articoli]]></category>
		<category><![CDATA[Bancoposta]]></category>
		<category><![CDATA[Data Mining]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Geomarketing]]></category>
		<category><![CDATA[Programmi Fedeltà e Community]]></category>
		<category><![CDATA[Risorse]]></category>
		<category><![CDATA[Acquisition Program]]></category>
		<category><![CDATA[Carte Fedeltà]]></category>
		<category><![CDATA[Comarketing Coalition]]></category>
		<category><![CDATA[Fidelity Program]]></category>
		<category><![CDATA[Fidelizzazione]]></category>
		<category><![CDATA[Loyalty Program]]></category>
		<category><![CDATA[Programmi Fedeltà]]></category>
		<category><![CDATA[Sconti Banco Posta]]></category>

		<guid isPermaLink="false">http://www.valuelab.it/?p=18108</guid>
		<description><![CDATA[<p>Poste Italiane illustra il<strong> funzionamento di ScontiBancoPosta, il rivoluzionario loyalty e acquisition program di BancoPosta</strong>. Il cuore del programma, e la sua carta vincente, è una customer base unica integrata da <strong>analisi di GeoDataMining </strong>realizzate da <strong>VALUE LAB</strong>.</p>]]></description>
			<content:encoded><![CDATA[<p>Poste Italiane illustra il<strong> funzionamento di ScontiBancoPosta, il rivoluzionario loyalty e acquisition program di BancoPosta</strong>. Il cuore del programma, e la sua carta vincente, è una customer base unica integrata da <strong>analisi di GeoDataMining </strong>realizzate da <strong>VALUE LAB</strong>.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avon</title>
		<link>http://www.valuelab.it/settori/pharma-health-care/avon.html</link>
		<comments>http://www.valuelab.it/settori/pharma-health-care/avon.html#comments</comments>
		<pubDate>Thu, 22 Jul 2010 11:18:34 +0000</pubDate>
		<dc:creator>valentina</dc:creator>
				<category><![CDATA[Avon]]></category>
		<category><![CDATA[Pharma & Health Care]]></category>
		<category><![CDATA[Cosmesi]]></category>
		<category><![CDATA[Industria Farmaceutica]]></category>
		<category><![CDATA[Prodotti Cosmetici]]></category>
		<category><![CDATA[Settore Farmaceutico]]></category>
		<category><![CDATA[Vendita Door to Door]]></category>

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		<item>
		<title>D&amp;G</title>
		<link>http://www.valuelab.it/settori/fashion-luxury/dg.html</link>
		<comments>http://www.valuelab.it/settori/fashion-luxury/dg.html#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:30:29 +0000</pubDate>
		<dc:creator>valentina</dc:creator>
				<category><![CDATA[D&G]]></category>
		<category><![CDATA[Fashion & Luxury]]></category>
		<category><![CDATA[D&G  Jewels]]></category>
		<category><![CDATA[D&G Time]]></category>
		<category><![CDATA[Fashion & Luxury Maison]]></category>
		<category><![CDATA[Gioielli]]></category>
		<category><![CDATA[Moda]]></category>
		<category><![CDATA[Orologi]]></category>

		<guid isPermaLink="false">http://www.valuelab.it/?p=18066</guid>
		<description><![CDATA[]]></description>
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		<title>Breil</title>
		<link>http://www.valuelab.it/settori/fashion-luxury/breil.html</link>
		<comments>http://www.valuelab.it/settori/fashion-luxury/breil.html#comments</comments>
		<pubDate>Tue, 20 Jul 2010 13:18:21 +0000</pubDate>
		<dc:creator>valentina</dc:creator>
				<category><![CDATA[Breil]]></category>
		<category><![CDATA[Fashion & Luxury]]></category>
		<category><![CDATA[Fashion & Luxury Maison]]></category>
		<category><![CDATA[Fashion Retail]]></category>
		<category><![CDATA[Fashion Visual Merchandising]]></category>
		<category><![CDATA[Moda]]></category>
		<category><![CDATA[Orologi]]></category>
		<category><![CDATA[Watches]]></category>

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