Doing business in the U.S. and Canada: the updated version of VALUE LAB’s Global Clienteling and Omnichannel Customer Experience Management Observatory

The latest version of VALUE LAB's “Worldwide Fashion & Luxury Study” Observatory focused on Global Clienteling and Omnichannel Customer Experience Management is now available.

The latest version of the “Worldwide Fashion & Luxury Study” Observatory by VALUE LAB is now available. It particularly focuses on Clienteling and Omnichannel Customer Experience strategies that have been implemented by fashion and luxury brands in North America.

VALUE LAB has been analysing customer profiles, typologies and behaviours, thereby identifying fashion and luxury companies’ best practices in terms of Omnichannel Customer Engagement aimed at increasing the value of each customer.

The study pays close attention to the purchasing behaviours and patterns in boutiques as well as in department stores, both being very widespread in North America.

The Observatory has become even more significant thanks to the inclusion of new in-store watching and mystery shopping sessions and interviews involving a panel of luxury consumers.

Worth remembering is that the Observatory monitors more than 300 global fashion and luxury brands and is based on the experience Value Lab has gathered in more than 100 international projects carried out in partnership with the top players of the sector. An abstract of the study was presented during the “Leverage on customer value to drive organic growth and ROIC improvement” luxury forum held on 11th December 2014 in Milan in collaboration with Camera Nazionale della Moda Italiana.


Fare business negli Stati Uniti e Canada: aggiornato l’Osservatorio Mondiale Clienteling e Omnichannel Customer Experience Management di Value Lab.

E’ disponibile l’aggiornamento della release dell’Osservatorio “Worldwide Fashion & Luxury Study” realizzato da Value Lab, che presenta un focus sulle strategie di Clienteling e Omnichannel Customer Experience implementate dai brand di moda e lusso nel contesto nordamericano.

Value Lab ha studiato i profili, le tipologie e i comportamenti dei consumatori, identificando le best practices delle aziende di moda e lusso in termini di Omnichannel Customer Engagement volte allo sviluppo del valore del singolo consumatore.

Una particolare attenzione è stata riservata allo studio dei comportamenti d’acquisto, sia nelle Boutique sia nei Department Store, una realtà molto diffusa nel Nord America.

Inoltre, l’osservatorio diventa ancora più prezioso alla luce dell’ulteriore arricchimento dato dalla nuova sessione di in store watching, mystery shopping e le interviste a un panel di consumatori del lusso.

Ricordiamo che l’osservatorio monitora oltre 300 brand mondiali del fashion & luxury e si avvalora dell’esperienza accumulata da Value Lab in oltre 100 progetti internazionali condotti con i top player del settore.
Un abstract dello studio è stato recentemente presentato nel corso del luxury forum “Leverage on customer value to drive organic growth and ROIC improvement”, patrocinato dalla Camera Nazionale della Moda Italiana e tenutosi a Milano l’11 dicembre 2014.

 

Per maggiori informazioni:

Maia Cavazzana

Marketing & Communication
maia.cavazzana@valuelab.it

Categorie

Fashion & Luxury
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