Staples makes it easy for customers

Over the years, Staples discovered that the best way to grow its business and build loyalty was to analyze the purchasing patterns of its core customers – both online and through retail business channels – and target them with relevant, profit-generating offers. To do that, Staples is using SAS Analytics for predictive modeling and customer insight, and SAS Marketing Automation to fine-tune its marketing campaigns

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Pubblicato il 23/07/2012