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Articoli : Big Data. Una sfida vinta da Value Lab e SAS

La nuova frontiera della conoscenza aziendale si sta pian piano spostando sull’analisi dei “Big Data”. Le aziende che possiedono gli strumenti di business analytics, adatti a questo tipo di analisi, si trovano infatti a gestire un vantaggio competitivo difficilmente recuperabile.

Pubblicato il 30/07/2012

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Case Study : Thun: A modern fairy tale based on facts

Thanks to this project, Thun is now able to identify the zones with the highest potential in Italy and to implement an optimized, balanced distribution strategy between the wholesale and retail channels.

Pubblicato il 23/07/2012

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Case Study : Staples makes it easy for customers

Over the years, Staples discovered that the best way to grow its business and build loyalty was to analyze the purchasing patterns of its core customers – both online and through retail business channels – and target them with relevant, profit-generating offers. To do that, Staples is using SAS Analytics for predictive modeling and customer insight, and SAS Marketing Automation to fine-tune its marketing campaigns

Pubblicato il 23/07/2012

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Case Study : SGM Distribution grows customer lifetime value

With data growing on a daily basis, the distributor is using SAS Analytics, to gather insights about customer behavior and propensity to buy, and to identify optimal customer segments for efficient and effective micromarketing campaigns.

Pubblicato il 23/07/2012

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Case Study : Fratelli Carli adds more flavor to marketing campaigns

SAS Campaign Management provides the foundation for a complete system to manage all of the information and events linked to sales operations, and improve effectiveness and efficiency while decreasing costs.

Pubblicato il 23/07/2012

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Case Study : Cisalfa Sport wins the race for customer loyalty

As Italy’s largest sports retailer, Cisalfa Sport provides a wide array of apparel, footwear and equipment to help its active customers reach the top of their game. And, thanks to SAS® Analytics and VALUE LAB, the purveyor of sporting accoutrement is solidifying its place as the top seed in the competition for customer loyalty and profitability.

Pubblicato il 23/07/2012

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Video : Geointelligence solution for the automotive industry

Pubblicato il 11/06/2012

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Video : Web technologies and patterns in HTML5 mapping. A possible scenario

Pubblicato il 11/06/2012

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Video : L'Integrated Marketing Management secondo VALUE LAB

Pubblicato il 11/06/2012

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Articoli : Furla: l'innovazione cambia pelle. Un progetto di ottimizzazione dell'assortimento realizzato con VALUE LAB

Pubblicato il 07/06/2012

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